Choosing the Right Signage for Your Business: A Comprehensive Guide

Are you a business in Christchurch? Looking for expert signage to boost awareness of your brand, but unsure what type would be just right? This comprehensive guide is for you! Delivered by Langham Signs, providers of high-quality business signage in Christchurch, read on for our most invaluable advice on choosing the correct signage for your business.

What is the purpose of your sign?

The first step to choosing the right signage for your business is deciding what purpose you want the signage to serve. Do you want it to convey information, attract more customers, or raise brand awareness? Answering these questions determines a lot about your perfect sign; whether it will be a short-term or long-term installation, illuminated or non-illuminated, three-dimensional or 2D.

Don’t forget to consider what signage designs you favour, too. Some companies want traditional signage to reflect their long history of business, and others prefer digital signage solutions to keep up with the tech-focused age.

Who is your audience?

The design, material and boldness of your signage also depends on your audience. Who is your customer demographic, and what style would they prefer to see? This is also relevant to your location in Christchurch or wider New Zealand; what neighbourhood is your business located in? Certain locations – and, certainly customers – prefer more understated signs as opposed to bright, flashing neon. Yet, if you’re looking to draw in customers from the street, eye-catching signs are definitely effective.

What material would work the best?

Settling on the right signage for your business also depends on the material and size of the signage you’d like. And, there may even be certain legal restrictions on the size, colour and shape of your signage, which is also something to bear in mind when looking over the specifics, like material.

For hardwearing signs, we highly recommend wood, plastic or acrylic. These withstand a range of weather conditions. For more creative installations, perhaps indoors, foam or mesh might be more appropriate.

At Langham Signs, we know everything there is to know about expert business signage in Christchurch. From illuminated fascia signs to interior wall prints and everything in-between, our services add tremendous value to your business. To find out more about what we can do for you, contact us today.